Getting Targeted Traffic To Your Website

Lesson #4 - How To Use Google AdWords PPC Advertising

Up until now, we learned all about free, or very inexpensive ways to get your website or promotion out to the world and attract more visitors and potential paying customers.

Free and inexpensive advertising are nice, but they are not always the most effective. The most effective way to advertise any online business is by PPC or more commonly known as Pay-Per-Click. And there's no other company that provides a better service than Google with their AdWords program. Nobody even comes close to Google.

If you don't know much about AdWords and how you can use it to get more paying customers to your website or promotion, you need to learn about it. Believe me, your competitors are using AdWords, I certainly am and you should be too. Chances are very good that you found my TrumpTraffic site using Google AdWords. I paid money to get you to my website in hopes you would sign up for my free traffic exchange and help build the membership up quickly. After a few months, I will cut back on my advertising and let my free advertising methods carry the load. But in the meantime, AdWords is the only way to get lots of targeted traffic to any website or promotion.

There is so much to learn and know about AdWords, I can't possibly teach it all to you on a webpage. I can however give you a link to my other free AdWords training website called www.AdWording.com to let you learn more about this unbelievable marketing tool.

If you are going to get serious about advertising your website or services online, you will have no choice but to get into PPC advertising. This is the only way you will have a fighting chance to get to the next level and watch your profits explode. But don't just jump into creating an AdWords account, create a PPC campaign and expect the money to come rolling in. AdWords is a great tool, but if you don't know what you're doing, you will go broke, fast. Believe me. I know what I'm talking about. Please read all you can and then start out small until you get the hang of it.

To learn Google AdWords from the master, you need to get a copy of Perry Marshall's Definitive Guide to Google AdWords course. This guy knows AdWords inside and out. There are so many copycat courses out there, but Perry was the first one to offer this information and he is the AdWords guru. So many of the other courses just pale in comparison to Perrys course.

I highly recommend Chris Carpenters GoogleCash e-book as well. Even if you're not an Affiliate marketer, there is so much more to learn from Chris' ebook. It has been an online best seller for years and is constantly updated with new material. Everything in this book is relevant to doing business online today in 2005.

One last reference I personally found as an eye-opener when it comes to doing business online, is an ebook called the Rich Jerk. Before you you click on this link, be warned this guy is an arrogant self-absorbed individual who uses blunt, vulgar language to get his message across. And he's very effective at it. His ebook jumped to the #1 best seller in the ClickBank marketplace and has stayed there for 4 straight weeks so far, and is still #1 as of this writing. His ebook is simply titled Rich Jerk and his marketing style is unique. This is a perfect example of thinking outside the box and getting your message across. I personally bough his ebook and learned so many things I didn't know before. Some of the things I learned from him, I have actually shared with you in this educational series. If for nothing else but a good laugh at a very effective marketing style from an excellent marketer, take a look at the Rich Jerk ad. It really is a perfect ending to this free series for getting more targeted traffic to your website and start making more money from qualified leads.

Well, that's it in this series of getting targeted traffic to your website. I will periodically send out emails if something interesting comes my way and I think you might be interested in it as well. You may at anytime stop my emails by unsubscribing to them with the link at the bottom of each email.

I hope you stick around, but I know how annoying emails can be when they're not helpful. If you find this to be the case, please unsubscribe.

Thanks for putting up with me for this long, and if you have any questions at all about online marketing, please just send me an email at support@trumptraffic.com and I'll do my best to answer them for you.

Good luck and now go out there and make some money!

Sincerely,

Andrew